Post by juthi52943 on Dec 24, 2023 4:58:37 GMT
What brand should we put on it, today the process must be reversed. First of all, we must ask ourselves what is the essential value that inspires our brand and from this define the products that conceptually adapt to it. Brand Marketing or how to build a brand Brand Marketing or Branding is the process of creating and managing a brand, involving the management of all the elements that compose it, whether material or immaterial.
Consumers, unconsciously, not only buy products but also buy ideas, values and lifestyles linked to the brand. Think of Nike's well-known “Just do it” campaign. This slogan is not only used in but has also become Job Function Email List a motivational tool to encourage people to stay fit and healthy. This is exactly the function of branding: to arouse sensations and create conscious and unconscious connections, which will be decisive for the customer to choose your brand at the time of purchase.
All the actions that the brand takes (from the creation of the logo to the design, from the typographical characters to the music just to name a few), are part of the construction of the brand's personality in the customer's mind through perceptions and feelings. These practices promote not only the product, but also its value creation. It's more than just a product, it's what the brand is at its core. It is the creation of meaning through symbols. Your brand strategy should clearly define your company's purpose, vision, DNA, position, value, and customer so your team can make clear, unified, and focused decisions to help grow your business.
Consumers, unconsciously, not only buy products but also buy ideas, values and lifestyles linked to the brand. Think of Nike's well-known “Just do it” campaign. This slogan is not only used in but has also become Job Function Email List a motivational tool to encourage people to stay fit and healthy. This is exactly the function of branding: to arouse sensations and create conscious and unconscious connections, which will be decisive for the customer to choose your brand at the time of purchase.
All the actions that the brand takes (from the creation of the logo to the design, from the typographical characters to the music just to name a few), are part of the construction of the brand's personality in the customer's mind through perceptions and feelings. These practices promote not only the product, but also its value creation. It's more than just a product, it's what the brand is at its core. It is the creation of meaning through symbols. Your brand strategy should clearly define your company's purpose, vision, DNA, position, value, and customer so your team can make clear, unified, and focused decisions to help grow your business.