Post by account_disabled on Dec 24, 2023 4:41:03 GMT
The main goal of most entrepreneurs operating online is to increase sales. However, reaching a converting user is not as easy as it may seem. One of the important elements of this process is selecting the right keywords for the positioning strategy and Google Ads. What keywords should you focus on? You will learn about it in our article! DO YOU WANT TO BOOST YOUR WEBSITE? Take advantage of individual expert advice Do you want to increase your company's results? Take advantage of the support of our experts and discover the full capabilities of your website. Learn free tips from Visible Range: Positioning Google Ads campaigns UX optimization MAKE AN APPOINTMENT FOR A FREE AUDIT visible 54 How do keywords reflect users' intentions on the web? According to data provided by Econsultancy, only 22% of companies are satisfied with their conversion rates.
Of course, such a result may be caused by a WhatsApp Number List variety of factors, but one of them is certainly a lack of understanding of the behavior of your recipients. Before you develop your action plan, take the time to understand who your converting audience actually is and how they differ from other users. Just as there are many Internet users, there are many reasons for using the Google search engine and ways of entering keywords. To facilitate the analysis of recipient behavior, research is usually based on a simplified visualization of the sales funnel. For the purposes of this article, we will analyze three stages of the funnel - building awareness, building interest and convincing conversion. Users at each of these stages have different needs, which is why they formulate their search queries differently.
Simplified diagram of the stages of the sales funnel Awareness building stage - at this stage, the customer is looking for a solution to a problem or an answer to a question on the Internet. The slogans that are then used have informative intent. Users are not ready to make a purchase, they want to expand their knowledge in a selected topic, so your task is to build their awareness of the existence of your offer. Example phrases at this stage include: how to arrange a room in the attic, what is internet marketing, what to do when my back hurts. Interest building stage - users who are at this stage have already decided to purchase the product, but have not yet chosen a specific store or brand.
Of course, such a result may be caused by a WhatsApp Number List variety of factors, but one of them is certainly a lack of understanding of the behavior of your recipients. Before you develop your action plan, take the time to understand who your converting audience actually is and how they differ from other users. Just as there are many Internet users, there are many reasons for using the Google search engine and ways of entering keywords. To facilitate the analysis of recipient behavior, research is usually based on a simplified visualization of the sales funnel. For the purposes of this article, we will analyze three stages of the funnel - building awareness, building interest and convincing conversion. Users at each of these stages have different needs, which is why they formulate their search queries differently.
Simplified diagram of the stages of the sales funnel Awareness building stage - at this stage, the customer is looking for a solution to a problem or an answer to a question on the Internet. The slogans that are then used have informative intent. Users are not ready to make a purchase, they want to expand their knowledge in a selected topic, so your task is to build their awareness of the existence of your offer. Example phrases at this stage include: how to arrange a room in the attic, what is internet marketing, what to do when my back hurts. Interest building stage - users who are at this stage have already decided to purchase the product, but have not yet chosen a specific store or brand.