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Post by account_disabled on Dec 4, 2023 9:42:32 GMT
Those who follow a KOL are only interested in products and services that that KOL has specific expertise in. They may not follow other lifestyles of KOLs. Choosing for a brand Influencers are suitable for brands that want to present their lifestyle stories. or want to attract a wide target audience There is no need to provide in-depth information to customers such as restaurants, clothing, accommodations, etc. For brands that need to provide in-depth knowledge and build brand credibility. It is recommended to use KOLs that are specific Special Data to that area, such as using KOLs in real estate. in reviews of condos or IT KOLs, in reviews of new IT equipment in the market, etc. Advantages of brands using KOLs Reach the target group precisely Because KOLs have a specific group of followers. If a brand can choose a KOL to match the product It will be able to draw in target groups that match the brand. Use a lower budget Using KOLs is like marketing to a specific group. Which has advantages. Don't waste time finding your target audience. There is no need to use a high budget to find quality target groups. The faster you can find your target audience, the better. It will make your marketing plan easier. And only worth it Creates credibility for the brand very well. Of course, if that KOL has chosen to advertise or review that product, it will make followers. to match the product It will be able to draw in target groups that match the brand. Use a lower budget Using KOLs is like marketing to a specific group. Which has advantages.
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